/* Layout: full-bleed photo hero under a transparent header that turns solid on scroll,
   a red capability ticker, split text/photo sections, photo product cards, a parallax
   statement band and a photo-backed contact block. Single deliberate light look with dark bands. */
:root {
  --red: #c20c16;
  --red-deep: #9c0a12;
  --red-bright: #ff5a5f;
  --ink: #1b1c1e;
  --ink-2: #26282b;
  --paper: #ffffff;
  --tint: #f3f2f0;
  --line: #e2dfdb;
  --muted: #5e5f63;
  --muted-light: #b3b5ba;
  --on-dark: #f5f4f2;

  --f-display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --f-body: "IBM Plex Sans", "Segoe UI", system-ui, sans-serif;
  --f-mono: "IBM Plex Mono", ui-monospace, Consolas, monospace;

  --s-1: clamp(2.3rem, 1.4rem + 3.6vw, 4.2rem);
  --s-2: clamp(1.75rem, 1.25rem + 1.8vw, 2.7rem);
  --s-body: 1.0625rem;
  --s-small: 0.92rem;
  --s-label: 0.74rem;

  --wrap: 1220px;
  --radius: 6px;
  --ease: cubic-bezier(.2,.7,.2,1);
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 80px; -webkit-text-size-adjust: 100%; }
body {
  margin: 0; background: var(--paper); color: var(--ink);
  font-family: var(--f-body); font-size: var(--s-body); line-height: 1.62;
  -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3 { font-family: var(--f-display); margin: 0; text-wrap: balance; letter-spacing: -0.012em; }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }
figure { margin: 0; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; }

.wrap {
  max-width: var(--wrap); margin-inline: auto;
  padding-left: max(20px, env(safe-area-inset-left, 0px));
  padding-right: max(20px, env(safe-area-inset-right, 0px));
}
.skip { position: absolute; left: -9999px; top: 0; background: var(--ink); color: var(--on-dark); padding: 8px 14px; z-index: 100; }
.skip:focus { left: 12px; top: 12px; }

/* Header */
.site-header {
  position: fixed; inset: 0 0 auto; z-index: 50;
  padding-top: env(safe-area-inset-top, 0px);
  transition: background-color .35s var(--ease), box-shadow .35s var(--ease);
}
.header-inner { display: flex; align-items: center; gap: 28px; min-height: 76px; }
.brand { position: relative; display: block; width: 150px; flex: none; }
.brand img { width: 150px; transition: opacity .3s; }
.brand .logo-dark { position: absolute; inset: 0; opacity: 0; }
.nav { display: flex; align-items: center; gap: 28px; margin-left: auto; font-size: 0.95rem; font-weight: 500; }
.nav a { text-decoration: none; color: var(--on-dark); padding-block: 6px; position: relative; }
.nav a::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease); }
.nav a:hover::after { transform: scaleX(1); }
.nav .nav-cta { background: var(--red); color: #fff; padding: 9px 16px; border-radius: var(--radius); }
.nav .nav-cta::after { display: none; }
.nav .nav-cta:hover { background: var(--red-deep); }
.lang { display: flex; border: 1px solid rgba(255,255,255,.35); border-radius: var(--radius); overflow: hidden; }
.lang button { font: 500 0.76rem/1 var(--f-mono); letter-spacing: .06em; border: 0; background: transparent; color: var(--on-dark); padding: 8px 10px; cursor: pointer; }
.lang button[aria-pressed="true"] { background: var(--on-dark); color: var(--ink); }
.menu-btn { display: none; }

.site-header.is-solid { background: rgba(255,255,255,.96); box-shadow: 0 1px 0 var(--line); backdrop-filter: blur(10px); }
.site-header.is-solid .logo-light { opacity: 0; }
.site-header.is-solid .logo-dark { opacity: 1; }
.site-header.is-solid .nav a { color: var(--ink-2); }
.site-header.is-solid .nav .nav-cta { color: #fff; }
.site-header.is-solid .lang { border-color: var(--line); }
.site-header.is-solid .lang button { color: var(--muted); }
.site-header.is-solid .lang button[aria-pressed="true"] { background: var(--ink); color: var(--on-dark); }

/* Shared */
.eyebrow { font: 500 var(--s-label)/1.2 var(--f-mono); letter-spacing: .16em; text-transform: uppercase; color: var(--red); margin-bottom: 16px; }
.eyebrow--light { color: var(--red-bright); }
.section { padding-block: clamp(72px, 9vw, 128px); }
.section--tint { background: var(--tint); }
.section--dark { background: var(--ink); color: var(--on-dark); }
.section h2, .contact h2 { font-size: var(--s-2); font-weight: 700; font-stretch: 108%; line-height: 1.12; }
.section-head { max-width: 720px; margin-bottom: clamp(40px, 5vw, 64px); }
.section-lead { margin-top: 18px; color: var(--muted); max-width: 60ch; }

.btn { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font: 600 1rem/1 var(--f-body); padding: 16px 24px; border-radius: var(--radius); transition: background-color .25s, color .25s, border-color .25s, transform .25s var(--ease); }
.btn:hover { transform: translateY(-2px); }
.btn--primary { background: var(--red); color: #fff; }
.btn--primary:hover { background: var(--red-deep); }
.btn--ghost { border: 1px solid rgba(255,255,255,.5); color: #fff; backdrop-filter: blur(4px); }
.btn--ghost:hover { background: rgba(255,255,255,.1); border-color: #fff; }

/* Photo frames */
.ph { overflow: hidden; border-radius: var(--radius); background: var(--ink-2); }
.ph img { width: 100%; height: 100%; object-fit: cover; }

/* Hero */
.hero { position: relative; min-height: min(92vh, 860px); display: flex; flex-direction: column; justify-content: flex-end; color: #fff; overflow: hidden; isolation: isolate; background: var(--ink); }
.hero-media { position: absolute; inset: 0; z-index: -2; }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 60%; animation: kenburns 22s var(--ease) both; }
.hero::before { content: ""; position: absolute; inset: 0; z-index: -1;
  background: linear-gradient(180deg, rgba(20,21,23,.55) 0%, rgba(20,21,23,.2) 30%, rgba(20,21,23,.55) 62%, rgba(20,21,23,.92) 100%),
              linear-gradient(90deg, rgba(20,21,23,.6) 0%, rgba(20,21,23,0) 65%); }
@keyframes kenburns { from { transform: scale(1.12); } to { transform: scale(1); } }
.hero-inner { padding-block: 140px 56px; }
.hero h1 { font-size: var(--s-1); font-weight: 760; font-stretch: 112%; line-height: 1.04; max-width: 16ch; }
.hero-lead { margin-top: 24px; font-size: clamp(1.05rem, 1rem + .35vw, 1.25rem); color: rgba(255,255,255,.86); max-width: 54ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }
.hero-foot { border-top: 1px solid rgba(255,255,255,.18); background: rgba(20,21,23,.35); backdrop-filter: blur(6px); }
.hero-facts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin: 0 auto; padding-block: 22px; }
.hero-facts dt { font: 500 var(--s-label)/1.2 var(--f-mono); letter-spacing: .16em; text-transform: uppercase; color: rgba(255,255,255,.62); }
.hero-facts dd { margin: 6px 0 0; font-family: var(--f-display); font-weight: 600; font-size: 1.08rem; }

/* Ticker */
.ticker { background: var(--red); color: #fff; overflow: hidden; white-space: nowrap; }
.ticker-track { display: inline-flex; padding-block: 15px; animation: ticker 38s linear infinite; }
.ticker-track span { font: 600 0.95rem/1 var(--f-display); font-stretch: 110%; letter-spacing: .02em; text-transform: uppercase; padding-inline: 28px; position: relative; }
.ticker-track span::after { content: ""; position: absolute; right: -4px; top: 50%; width: 7px; height: 7px; background: rgba(255,255,255,.55); transform: translateY(-50%) rotate(45deg); }
@keyframes ticker { to { transform: translateX(-50%); } }

/* About */
.about { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 6fr); gap: clamp(40px, 7vw, 100px); align-items: center; }
.about-text h2 { margin-bottom: 26px; }
.about-text > p:not(.eyebrow) { color: var(--ink-2); max-width: 60ch; }
.about-text > p + p { margin-top: 16px; }
.ticks { margin-top: 32px; display: grid; gap: 14px; }
.ticks li { position: relative; padding-left: 30px; font-weight: 500; }
.ticks li::before { content: ""; position: absolute; left: 0; top: .5em; width: 14px; height: 8px; border-left: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(-45deg); }
.about-media { position: relative; padding-bottom: 64px; padding-left: 48px; }
.ph--tall { aspect-ratio: 4 / 4.6; max-width: 100%; }
.ph--inset { position: absolute; left: 0; bottom: 0; width: 46%; aspect-ratio: 1; border: 6px solid var(--paper); border-radius: calc(var(--radius) + 4px); }

/* Product cards */
.cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.card { background: var(--paper); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; box-shadow: 0 1px 0 var(--line); transition: transform .4s var(--ease), box-shadow .4s var(--ease); }
.card:hover { transform: translateY(-6px); box-shadow: 0 18px 40px -18px rgba(27,28,30,.35); }
.card-img { aspect-ratio: 16 / 10; overflow: hidden; background: var(--ink-2); }
.card-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease); }
.card:hover .card-img img { transform: scale(1.06); }
.card-body { padding: 22px 24px 26px; }
.tag { font: 500 0.7rem/1 var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--red); margin-bottom: 12px; }
.card h3 { font-size: 1.2rem; font-weight: 650; line-height: 1.25; }
.card-body p:last-child { margin-top: 10px; color: var(--muted); font-size: var(--s-small); line-height: 1.55; }

/* Statement band */
.band { position: relative; overflow: hidden; color: #fff; isolation: isolate; background: var(--ink); }
.band-media { position: absolute; inset: -18% 0; z-index: -2; will-change: transform; transform: translate3d(0, var(--py, 0px), 0); }
.band-media img { width: 100%; height: 100%; object-fit: cover; }
.band::before { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(90deg, rgba(20,21,23,.85) 0%, rgba(20,21,23,.45) 100%); }
.band-inner { padding-block: clamp(96px, 14vw, 180px); }
.band-quote { font-family: var(--f-display); font-weight: 720; font-stretch: 110%; font-size: clamp(1.9rem, 1.2rem + 2.8vw, 3.6rem); line-height: 1.08; max-width: 18ch; text-wrap: balance; }
.band-sub { margin-top: 22px; max-width: 52ch; color: rgba(255,255,255,.82); font-size: 1.1rem; }

/* Model */
.model { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(40px, 6vw, 88px); align-items: center; }
.ph--model { aspect-ratio: 4 / 5; }
.model-text h2 { margin-bottom: 36px; }
.pillars { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 30px 36px; }
.pillar { border-top: 2px solid var(--ink); padding-top: 18px; }
.pillar h3 { font-size: 1.12rem; font-weight: 650; }
.pillar p { margin-top: 10px; color: var(--muted); font-size: var(--s-small); }

/* Audiences */
.audiences { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px; }
.audience { position: relative; border-radius: var(--radius); overflow: hidden; min-height: 440px; display: flex; align-items: flex-end; isolation: isolate; background: var(--ink-2); }
.audience > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: -2; transition: transform 1s var(--ease); }
.audience::before { content: ""; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, rgba(20,21,23,0) 20%, rgba(20,21,23,.92) 100%); }
.audience:hover > img { transform: scale(1.05); }
.audience-body { padding: 32px; }
.audience h3 { font-size: clamp(1.3rem, 1.1rem + .6vw, 1.6rem); font-weight: 700; font-stretch: 106%; line-height: 1.2; }
.audience-body > p:last-child { margin-top: 12px; color: rgba(255,255,255,.8); max-width: 48ch; }

/* Contact */
.contact { position: relative; color: #fff; overflow: hidden; isolation: isolate; background: var(--ink); padding-block: clamp(88px, 11vw, 150px); }
.contact-media { position: absolute; inset: 0; z-index: -2; }
.contact-media img { width: 100%; height: 100%; object-fit: cover; }
.contact::before { content: ""; position: absolute; inset: 0; z-index: -1; background: rgba(20,21,23,.78); }
.contact-inner { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(36px, 6vw, 80px); align-items: end; }
.contact-lead { margin-top: 18px; color: rgba(255,255,255,.8); max-width: 52ch; }
.contact-card { background: rgba(27,28,30,.72); border: 1px solid rgba(255,255,255,.14); border-radius: var(--radius); padding: 30px; backdrop-filter: blur(8px); }
.contact-label { font: 500 var(--s-label)/1.2 var(--f-mono); letter-spacing: .16em; text-transform: uppercase; color: var(--muted-light); margin-bottom: 6px; }
.contact-label:not(:first-child) { margin-top: 24px; }
.contact-mail { font-family: var(--f-display); font-size: clamp(1.25rem, 1.05rem + .7vw, 1.6rem); font-weight: 650; overflow-wrap: anywhere; }
.contact-mail a { text-decoration: none; border-bottom: 2px solid var(--red-bright); }
.copy { margin-top: 14px; font: 500 0.8rem/1 var(--f-mono); letter-spacing: .04em; cursor: pointer; background: transparent; color: #fff; border: 1px solid rgba(255,255,255,.35); border-radius: var(--radius); padding: 9px 12px; }
.copy:hover { border-color: #fff; }

/* Footer */
.site-footer { background: #121314; color: var(--muted-light); padding-block: 36px calc(36px + env(safe-area-inset-bottom, 0px)); font-size: 0.84rem; }
.footer-inner { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 32px; }
.footer-logo { width: 120px; margin-right: auto; }
.credits { opacity: .7; }

/* Reveal on scroll (only when JS is running) */
.js .reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.js .reveal.is-in { opacity: 1; transform: none; }

/* Responsive */
@media (max-width: 1020px) {
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .model { grid-template-columns: minmax(0, 1fr); }
  .ph--model { aspect-ratio: 16 / 9; }
}
@media (max-width: 860px) {
  .menu-btn { display: grid; place-content: center; gap: 6px; width: 42px; height: 42px; border: 0; background: transparent; cursor: pointer; padding: 0; }
  .menu-btn span { display: block; width: 22px; height: 2px; background: #fff; transition: transform .3s; }
  .site-header.is-solid .menu-btn span, .site-header.menu-open .menu-btn span { background: var(--ink); }
  .site-header.menu-open .menu-btn span:first-child { transform: translateY(4px) rotate(45deg); }
  .site-header.menu-open .menu-btn span:last-child { transform: translateY(-4px) rotate(-45deg); }
  .lang { margin-left: auto; }
  .nav { position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; background: #fff; padding: 8px max(20px, env(safe-area-inset-right, 0px)) 20px max(20px, env(safe-area-inset-left, 0px)); box-shadow: 0 12px 24px -12px rgba(0,0,0,.25); display: none; }
  .site-header.menu-open { background: #fff; }
  .site-header.menu-open .logo-light { opacity: 0; }
  .site-header.menu-open .logo-dark { opacity: 1; }
  .site-header.menu-open .lang { border-color: var(--line); }
  .site-header.menu-open .lang button { color: var(--muted); }
  .site-header.menu-open .lang button[aria-pressed="true"] { background: var(--ink); color: var(--on-dark); }
  .site-header.menu-open .nav { display: flex; }
  .nav a { color: var(--ink-2); padding: 14px 0; border-bottom: 1px solid var(--line); }
  .nav .nav-cta { margin-top: 14px; text-align: center; }
  .about, .contact-inner, .audiences { grid-template-columns: minmax(0, 1fr); }
  .about-media { max-width: 560px; }
  .audience { min-height: 380px; }
}
@media (max-width: 620px) {
  .brand, .brand img { width: 124px; }
  .cards, .pillars { grid-template-columns: minmax(0, 1fr); }
  .hero-facts { grid-template-columns: minmax(0, 1fr); gap: 10px; }
  .hero-facts > div { display: flex; justify-content: space-between; gap: 12px; align-items: baseline; }
  .hero-facts dd { margin: 0; font-size: 0.98rem; text-align: right; }
  .hero-inner { padding-top: 120px; }
  .about-media { padding-left: 24px; padding-bottom: 48px; }
  .audience-body, .contact-card { padding: 24px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero-media img, .ticker-track { animation: none; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .band-media { transform: none; }
  * { transition: none !important; }
}